Amul takes dig on Pahlaj Nihalani, calls him 'Ladta Pahlaj'

"Udta Punjab" censorship row has earned Central Board of Film Certification (CBFC) chief Pahlaj Nihalani the monikar of 'Ladta Pahlaj' in the latest ad of Amul Co-operative Ltd, which is known for its funny takes on topical issues.

The recent commercial from the Indian dairy brand features caricatures based on the film's characters — rockstar Tommy Singh (Shahid Kapoor), doctor (Kareena Kapoor Khan), cop (Diljit Dosanjh) and hockey enthusiast (Alia Bhatt) as Amul girl with a pair of scissors moving towards them.

The scissors symbolise the multiple cuts that the CBFC has demanded from the Abhishek Chaubey directorial.

"#Amul Topical: Film on drug menace runs into controversy," Amul's twitter page reads.

"Udta Punjab", co-produced by Phantom Films and Balaji Motion Pictures, is scheduled to hit theatres on June 17.