The recent commercial from the Indian dairy brand features caricatures based on the film's characters -- rockstar Tommy Singh (Shahid Kapoor), doctor (Kareena Kapoor Khan), cop (Diljit Dosanjh) and hockey enthusiast (Alia Bhatt) as Amul girl with a pair of scissors moving towards them.
The scissors symbolise the multiple cuts that the Central Board of Film Certification (CBFC) has demanded from the Abhishek Chaubey directorial.
"#Amul Topical: Film on drug menace runs into controversy," Amul's twitter page reads.