The stores will play a key role in increasing availability and visibility of Amway's products to consumers in Erode and Salem districts and nearby clusters, Amway India Senior Vice President, West and South, Sandeep Prakash, said in a release here.
The centre's format is similar to a 'Mini Shopping Centre' which gives an opportunity to consumers and distributors to touch, feel and purchase the high quality products offered by Amway, he said.
The stores also house a brand centre offering health and beauty consulting by professional consultants, Prakash said.
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