The amount will be spent in phases till 2022, Anargha Chowdhury, director of Anjali Jewellers said.
"We are planning to invest Rs 100 crore to open our virtual stores by 2022," Chowdhury said.
The company is hoping to generate revenues of Rs 250 crore from online sales by that period.
Chowdhury said Anjali is eyeing the age group between 24-35 years as its target audience.
He said the youth are more inclined to shop online than offline, which has prompted Anjali to open virtual stores.