Besides, the extension of the minimum import price (MIP) on 66 products for 2 months will benefit the industry, particularly the firms manufacturing long products, it said in a statement.
"ICRA expects that imposition of provisional ADD on hot rolled and cold rolled coils for six months will help domestic flat steel players overcome challenges posed by a weak domestic demand," it added.
Additionally, the extension of MIP on a trimmed list of steel products will benefit the industry, especially long steel players which do not attract any ADD as of now, it said.
Domestic hot-rolled coil (HRC) prices witnessed a drop in July 2016 on account of weak demand and subdued Chinese export prices, he added.
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However, after the imposition of ADD in August 2016, HRC prices have increased by Rs 1,500 per tonne and are expected to remain buoyant in the near term as domestic HRC prices are still cheaper than landed cost of Chinese import offers by about 13 per cent, Roy said.
In such a scenario, an expected revival in rural demand following a normal monsoon after two years and the likely rise in discretionary consumption after 7th Pay Commission payouts, remain critical for an improvement in domestic steel consumption in the second half of this fiscal, Roy added.
Domestic steel prices have increased in the second week of August 2016 post the imposition of ADD.
"Steel demand in India remains soft during the second quarter because of lower construction activities during monsoon. This, coupled with the higher coal costs and a limited price rise off late, will keep the operating profit margins of domestic steel companies under pressure in the current quarter," Roy said.
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