The 'Dengue Care' was launched in presence of brand advocate and legendary cricketer Sourav Ganguly at a function here today.
Citing example of his daughter, Ganguly urged everyone to pledge platelets to help people suffering from dengue.
The product available at Rs 1.2 per day entails one time payment of Rs 444 and provides Rs 50,000 inpatient and Rs 10,000 OPD coverage, the company said.
"The diagnostic cost for dengue comes in the range of Rs 5,000-10,000 depending upon the locality of the patient. This is the first OTC (over the counter) product in India that covers infectious disease.
The product will also cover expenses of up to Rs 10,000 for diagnostic tests, consultation, home nursing and pharmacy.
Apollo Munich offers the plan both in cashless and reimbursement form and will give coverage against hospitalisation and outpatient treatment.