The company has been in discussions with CBS, 21st Century Fox and Disney (owner of ABC) among other networks, as it attempts to put together a bundle of popular channels.
Unlike cable bundles, which offer a long list of smaller networks, the California-based tech giant is aiming to assemble a "skinny" bundle of heavy-hitters, the Journal reported, citing people familiar with the matter.
However NBCUniversal, which owns channels such as NBC, USA and Bravo, is not part of the discussions.
In a separate deal, HBO has already partnered with Apple to provide a standalone online TV service that will launch next month on Apple's streaming media player.
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The talks come as television channels and cable operators fear losing viewership to "cord cutters" who drop costly cable subscriptions and rely on online streaming, picking and choosing shows a la carte.
The deal with Apple would allow networks to retain viewers, albeit on alternate platforms.