The court said Apple failed to prove iPhone was a "famous brand" in China before the local company applied for a trademark in 2007, an official legal newspaper reported. Such status under Chinese law might limit its use on other products.
The ruling in late April allows Xintong Tiandi Technology to keep using the iPhone name, according to the Legal Daily, which is published by the ruling Communist Party's legal affairs committee.
The company registered the name for use on handbags, mobile phone cases and other leather goods.
"We work hard to make the best products in the world and want to ensure our customers' experience is not compromised by companies who try to profit from using our brand," Apple said in its statement.
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China is Apple's second-biggest market after the United States, though first-quarter sales in the Greater China region fell 26 percent from a year earlier. Apple's iTunes and iBooks services also have been suspended in China, though the company said last month it hopes to resume operation soon.
Apple filed suit in 2012 challenging the Chinese company's use of the name.