The iconic creator of iPods and iPads has sent out a cryptic invite, in its usual style, saying: "Wish we could say more." The invitation comes on a simple black-and-white background dominated by the company's corporate logo.
These events have become sort of an annual ritual since 2007, when the company launched the first iPhone and later the iPad as well.
The launch, which is expected to feature a larger-screened iPhone, will be held in the same venue where Apple's late co-founder, Steve Jobs, unveiled the original Mac computer 30 years ago. The Mac is credited to have changed the landscape for personal computing, taking technology to the masses.
Apple enthusiasts are also keenly awaiting the launch of Apple's smartwatch, which is expected to make its debut at the event. A smartwatch or other wearable technology would mark Apple's foray into the segment, where Samsung has a major presence.
Though Apple CEO Tim Cook has indicated that wearable technology devices are exciting, the company so far has not provided any concrete plans on what the company is working on.