The site 'MomsShotOniPhone' which Apple has created is fairly simple, with the users required to enter their first name and last initial, and then adding a photo of them with their mothers.
The language options include English, French, Spanish, Portugese, German, Italian and Turkish.
In the end, after approving a preview of the rolling slideshow, a one-click option is made available to post it to the user's Facebook account.
However, the fine print makes the user surrender those rights to the cherished family photograph.
"By submitting a photograph or video ('Content'), you grant Apple Inc. The irrevocable, perpetual, worldwide right to incorporate such Content and your name into a video produced by Apple and to reproduce, display, perform, distribute, adapt, and promote this Content, in whole or in part, on Facebook," read the Terms and Conditions.