Delhi Tourism Minister Kapil Mishra said the branding and regulatory support to such programmes for incentivising large- scale entertainment events was to attract them to Delhi and make the national capital a hub of cultural activity.
"In the past, we have cleared Zubin Mehta's concert in 24 hours. His second concert was cleared in 20 minutes. This was done through a single-window clearance system and easing of licensing norms.
NH7 Weekender, one of India's premier and multi-city music festivals, will be held at Dwarka Sector-10 on November 28-29.
Apart from Rahman, global names like Mark Ronson, Flying Lotus, Mogwai, Rodrigo y Gabriela, SBTRKT alongside Indian favourites like Vishal Dadlani, Niladri Kumar, Dr L Subramaniam, Arka, Selvaganesh, Hriday Gattani, Nucleya, Parikrama, The Raghu Dixit Project, Ankur & The Ghalat Family and Swarathma will also feature at the two-day event.
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Talking about Event and Entertainment Management Association (EEMA), the body of event management companies, the minister said, "EEMA represents some of the biggest event and entertainment agencies which put together some of the greatest shows, festivals, concerts and entertainment events in the country.
He further added that Delhi government will "work with the Delhi Police constructively on single-window event clearance and appreciates their support in this regard".
Meanwhile, in an apparent jibe at the Centre, Mishra said that while Delhi has implemented systems that ease the pursuit of business, others have only made slogans their sole purpose.
The minister said he had himself bought tickets for the event so people should desist from asking for free passes for the concert.