The Walter Cronkite School of Journalism and Mass Communication is the recipient of a USD 1.9 million grant from the Knight Foundation.
The grant announced Thursday will go toward experiments in broadcast and digital storytelling.
It will also fund the establishment of an online hub where TV newsrooms can share research and innovations.
Associate Dean Mark Lodato says broadcast news companies are under tremendous pressure to keep audiences without alienating core viewers.
The Knight Foundation is known for its investment in journalism and the arts in cities where brothers John S and James L Knight published newspapers.