Kaul was earlier in Hinduja Group, where he was Business Head for IN Entertainment India Limited and has over 23 years of experience in leadership roles across business re-structuring and managing businesses across Entertainment, News, Telecom, Retail and global FMCG businesses.
"It has always been my belief that co-creation and collaborative efforts between advertisers, platforms and content creators is the need of the hour.
"I would like to bring in a collaborative effort to content creation that delivers reach, popularity and ultimately value to the advertiser," he said in a statement.
The production house is known for films like "Satyagraha", "Aarakshan", "Raajneeti", "Apharhan", "Gangaajal" "Damul" among others.