Unlike President Barack Obama, who declined to attend the Sochi Olympics, the leaders of China and Japan, the world's second and third largest economies, are attending.
Both say they hope their visits will boost relations with Moscow. In both China and Japan, gay rights are not a hot-button political issue and officials say they do not link human rights with the Olympics.
China's state-controlled media have barely mentioned the Russian law that bans pro-gay "propaganda" that could be accessible to minors. It was signed by Putin in July.
That's partly because of Beijing's strict insistence on non-interference in other countries' internal affairs, but also a reflection of relatively little public discourse on gay rights.
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In Japan, awareness about minority rights, not just for gays, but also for migrant workers and ethnic Koreans, lags behind the West, said Sonoko Kawakami, campaign manager for Amnesty International Japan.