Speaking at a journalism awards event yesterday, Obama said media houses have an obligation to maintain certain standards and should refrain from dumbing down the news.
"Part of the independence of the Fourth Estate is that it is not government-controlled, and media companies thereby have an obligation to pursue profits on behalf of their shareholders, their owners, and also has an obligation to invest a good chunk of that profit back into news and back into public affairs, and to maintain certain standards and to not dumb down the news, and to have higher aspirations for what effective news can do," Obama, 54, said last night.
Aware that good reporters too frequently find themselves caught between competing forces, Obama said the American democracy "needs" them more than ever.
"You're under significant financial pressures, as well. So I believe the electorate would be better served if your networks and your producers would give you the room, the capacity to follow your best instincts and dig deeper into the things that might not always be flashy, but need attention," Obama said.
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"If I say that the world is round and someone else says it's flat, that's worth reporting, but you might also want to report on a bunch of scientific evidence that seems to support the notion that the world is round. That shouldn't be buried in paragraph five or six of the article," Obama said amidst applause from the audience.
"The electorate would be better served if that happened. It would be better served if billions of dollars in free media came with serious accountability, especially when politicians issue unworkable plans or make promises they can't keep," Obama said.
"There are reporters here who know they can't keep them. I know that's a shocking concept that politicians would do that. But without a press that asks tough questions, voters take them at their word. When people put their faith in someone who can't possibly deliver on his or her promises, that only breeds more cynicism," he said.