"To pay fitting tribute to the river's life-giving prosperity and countless blessings, a five-day long event, 'Namami Brahmaputra' is being organised under the state Chief Minister Sarbananda Sonowal," Assam's Joint Secretary and campaign in-charge, S Vishwanathan told reporters last evening.
"Assam's life and culture are deeply influenced by the rejuvenating splashes of Brahmaputra," he said.
Vishwanathan said the campaign will be launched across 21 districts along the Brahmaputra in its entire stretch from Sadiya to Dhubri.
The event will start with a spectacular opening ceremony on March 31 at the riverfront of Bharalumukh, Guwahati - land of Kamakhya Temple, one of the popular 'Shakti-peethas' in the country, the official said.
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It will include a soulful veneration of river Brahmaputra along with other attractions like indigenous sports, local food, exhibition of organic tea, display of handloom and handicrafts, cultural evenings, film festival, business meetings and symposium among others, he added.
A grand closing ceremony will be held on April 4, in which Sonowal has invited his Madhya Pradesh counterpart Shirvaj Singh Chouhan, he said.
He said the National Waterways, especially NW 2 and NW 16 shall be the drivers of economic development and prosperity.