The chamber has urged all its 1,28,000 members, associates and other common interest groups to join the initiative for making it a success, it said in a statement today.
In a letter to the members, the chamber suggested that the companies and all other business establishments should encourage their staff for car-pooling.
"The city has been the worst sufferer of toxic air... particularly children and aged. Under no circumstances, we should let this programme suffer a setback. Please encourage your staff to go in for a car-pooling on a big scale so that the number of cars on the NCR roads is reduced considerably," Assocham President Sunil Kanoria said in his letter.