Asus aims 5% share in Indian smartphone market

Taiwanese handset maker Asus today said it is looking to achieve 5 per cent share in the country's smartphone market.
"Our first milestone is to achieve 5 per cent share in the smartphone market. From our side we are pushing all the measures to achieve it...," Dinesh Sharma, Director - Mobile Product Centre for ASUS India, said after launching 4G enabled Zenfone Live for Rs 9,999 a unit.
Sharma, however, did not disclose any fix timeline for achieving the 5 per cent market share target.
He said the company sells handsets in almost all price segments starting from Rs 7,000 and going up to Rs 60,000.

"We have products available which meet the need of customers in that segment. We want to get in hearts and minds of Indian consumers. Given the intensity of competition, our growth has been reasonable. We have a technical team in India which recommends design and product that suits Indian consumers," Sharma said.
He said that Zenfone Live has been launched keeping in mind the need of consumers who prefer to use Facebook Live.

"It comes with features that help user to enhance beauty of the scene during live use," Sharma said.
Zenfone Live have comes with 5 megapixel front camera that can operate in seven mode and a 13 mp rear camera real time beautification, night, HDR Pro, effect, low-light, time lapse etc.

It comes with 2GB RAM, 16 GB internal stoarge expandable up to 128 GB, Qualcomm Snapdragon processor and 2,650 mAH removable litium ion battery.