Salman, who is playing the role of a wrestler in his upcoming film 'Sultan', was named goodwill ambassador by the Indian Olympic Association (IOA) yesterday in the presence of star woman boxer M C Mary Kom, hockey captain Sardar Singh, and shooter Apurvi Chandela among others.
The position itself is unprecedented and IOA's decision to pick Salman for it left the sporting fraternity divided with London Olympics bronze-medallist Yogeshwar and the legendary Milkha Singh leading the criticism.
"We are very happy and thankful on Salman's offer to support Olympic Sports in this country. This association is only a gesture and does not include any monetary consideration," IOA Secretary General Rajiv Mehta said in a statement.
"...Our key objective of bringing him on board is to draw maximum attention from the masses, due to which there will be more eyeballs and viewership which will eventually result in popularising Olympic sports in the country. We may appoint more icons from other walks of life like music, cricket, art culture and Olympic sports etc.
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"Everybody has the right to promote movies in India, but Olympics is not a place to promote films," Yogeshwar tweeted in Hindi.
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The 33-year-old Yogeshwar felt a sportsperson would have been more apt for the position.
"What will happen by the appointment of an ambassador? If you had to do this drama, then why not appoint a sportsperson?" he asked.
"The country needs medals, not sponsors."
Milkha too felt that the IOA has taken a wrong decision and should reconsider the move.
"India has produced so many sportspersons who have given their sweat and blood for the country like PT Usha, Rajyavardhan Singh Rathore, Ajit Pal and so many others. One of these could have been made a goodwill ambassador. What was the need to import a person from Bollywood?" he asked.
"I want to make it clear that I am not against Salman Khan, but the decision of the IOA is wrong and the Government should intervene in the matter. This is for the first time I am seeing a Bollywood hero being made goodwill ambassador for Olympics. I want to ask has Bollywood ever made any sportsperson an ambassador for any of their mega event?" he said.
"I want that the decision to name Salman Khan as ambassador should be revised," he said.
"I would like to see a sportsperson as brand ambassador. We have legendary players such as Milkha Singh, P T Usha, Abhinav Bindra. No doubt Salman is one of the best faces of Bollywood and whatever he says sells. But in sports I feel sportsperson should be ambassador," Pillay said.