The inaugural Athletics World Cup will be staged in London this weekend with the IAAF and British organisers hoping the concept will find a permanent slot in the calendar, despite clashing with other major sports events.
The competition comes from the stated drive of the International Association of Athletics Federations (IAAF) president Sebastian Coe to attract new audiences with fresh ideas, utilising a format which provides non-stop action.
There will be eight competing nations, with one entrant per team in every male and female track and field event up to the 1500 metres.
Points tallied up at the close of two days at the London Stadium will determine which country lifts the platinum winners' trophy.
Great Britain, the United States, Jamaica, South Africa, China, Germany, France and Poland all qualified as the top eight in the medal standings at the 2017 IAAF world championships, also in London, and will share the $2 million (?1.42m) prize fund.
"Each event is going to be filled with high-level athletes and high-level competition," USA shot putter Darrell Hill said.
"It won't be super-long and drawn out. So it will be short and quick and very elite. That's probably the best format, so that it's not over-flowing."
"There are 28 Olympic and world champions, with 43 Olympic and world titles between them, so we know there is a huge appetite to compete from the top athletes."
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