"Drivers need to divide their attention to deal with this added visual information," said University of Toronto Department of Psychology professor Ian Spence.
"Not only will drivers have to concentrate on what's happening on the road around them as they've always done, they'll also have to attend to whatever warning pops up on the windshield in front of them," Spence said.
Spence and his students Yuechuan Sun and Sijing Wu designed two tests to measure the impact of this added visual information.
In some trials, they were presented with a secondary stimulus in the form of a black-outlined square, and were asked to report whether they saw it or not.
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The spots and shape were displayed together and the shape appeared unpredictably in only some of the trials.
Accuracy was high when the square was absent, suggesting little attention was required to confirm that the square had not appeared. However, when the square appeared along with a small number of spots, it was missed about one in 15 times on average.
The accuracy of the number of spots reported also diminished as the number of spots increased, suggesting that as a primary task becomes more demanding both tasks compete with and interfere with each other.
In a real-life situation - such as driving a vehicle - even more is demanded of a driver. It is not enough to simply see something unexpected, one must identify what is seen and respond appropriately, researchers said.
To test this, the researchers asked participants to identify the appearance of a random distinctive shape - a triangle, square or diamond - among the spots.
Again, the spots and shape were displayed together, and the shape appeared unpredictably.
In cases with larger numbers of spots, the shape was often misidentified or missed altogether and as with the first experiment, estimating the number of spots was more difficult when the shape appeared.