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Aus group to air TV ads to dispel misinformation about Islam

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Press Trust of India Melbourne
Last Updated : Jun 28 2013 | 2:15 PM IST
Australia is all set to air its first TV commercial next month to dispel the misinformation about Islam and build bridges between the Muslim community and people of other religions.
According to 'The Daily Telegraph' report, the Islamic community has raised a war chest of "tens of thousands" of dollars to fund a series of 30-second commercials, due to air on the main television networks from July 9 this year.
They are the brainchild of the Mypeace organisation, based at Bankstown, which is trying to build bridges between the Muslim community and other Australians, the report said.
The prime-time ads, is expected to hit the Australian TV screens on Channels 7, 9 and 10, and SBS over several months and will feature major figures of history including Mahatma Gandhi and George Bernard Shaw extolling the virtues of Prophet Mohammed.
According to Mypeace founder Diaa Mohamed, negotiations with the TV networks were being finalised for the commercials to run in breakfast, afternoon and evening timeslots.
"This is a response to misinformation - not many (Australians) are aware of who the Prophet is and why we regard him so highly and so emotionally," Mohamed said.
"The commercials will be animated with voice-overs and will have quotes on the screen."
Muslim numbers in Australia have soared by 40 per cent to 476,291 in just five years, paving the way for an Islamic building programme of schools, mosques and prayer rooms in Sydney and Melbourne.

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First Published: Jun 28 2013 | 2:15 PM IST

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