Salman recently took to Twitter to announce the release date and the first look of Shah Rukh's film with Imtiaz, tentatively titled "The Ring".
When asked about it, Imtiaz told reporters, "Salman ji ka badappan hai ki unhone tweet kiya. Bohot khushi ki baat hai, shubh baat hai ki Salman ne shuruvaat ki hai publicity ki (It is Salman's greatness that he tweeted. It is a happy thing, auspicious that Salman has started the publicity)."
The film is first collaboration between Shah Rukh and Imtiaz. The 51-year-old "Fan" star is said to be playing a tourist guide in the movie, which also stars Anushka Sharma.
He was speaking at the special screening of "Shor Se Shuruaat", an omnibus feature of mentored short films, around the central theme of noise. He has mentored the short film of Satish Raj Kasireddi, titled "Mia I'm".
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Imtiaz said the film is set in North East which is a wonderful thing.
"The beauty of this film is that it is based in North East. It is that part of our country where for some reason we give less attention. We make less films there, we don't work as much with the people there," he said.