In a bid to tap the burgeoning Indian overseas tourist market, Australia has launched a new programme that will help the country's tourism operators to offer tailored premium experiences for the Indian travellers.
The 'India Host' programme developed in partnership with Australian Tourism Export Council (ATEC), would help to drive continued growth from what is Australia's fastest growing tourism market, Federal Tourism Minister Simon Birmingham has said on Tuesday.
"With an estimated 70 million Indians set to travel overseas annually by 2035, we need to make sure Australia is well positioned to capitalise on the huge potential of this market," Birmingham said.
The number of Indian tourists travelling to Australia is expected to grow to nearly 1.2 million within the next decade, and could be worth over Australian dollar 9 billion each year to the country's economy, he said.
"That's why our Government has partnered with ATEC to develop the national 'India Host' programme, a tailored online resource that will help businesses around the country to better understand the types of tourism experiences Indian tourists are drawn to."
"By harnessing the excitement around this significant event, we hope to encourage more Indian travellers to venture beyond our major gateway cities and get out into our regions to experience some of our incredible tourism offerings."