Toyota Kirloskar Motor, Mercedes-Benz, Audi and BMW were unanimous that increase in cess on large, luxury cars and SUVs that had become cheaper after GST rollout would dampen the spirits of the industry across the entire value chain.
The companies also said a constant shift in policy makes long-term planning for the market highly risky, and it would only have an adverse impact on India's financial ratings.
"The message that we are getting from the government from such a move is that it is not looking at the auto sector to spur economic growth," Toyota Kirloskar Motor Vice Chairman and Whole Time Director Shekar Viswanathan told PTI.
He further said increasing cess on large cars and SUVs will "selectively benefit some companies, while putting others at a disadvantage".
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Mercedes-Benz India MD and CEO Roland Folger said the company was highly disappointed with the move and it would be a strong deterrent to the growth of luxury cars in this country.
Expressing similar sentiments, Audi India Head Rahil Ansari said: "We will be forced to re-evaluate our business plans in light of this development. This move unfortunately is against the spirit of liberal market dynamics and we can only request to reconsider this proposal."
This proposed increase in cess will most definitely adversely impact the sales, he added.
Companies such as Audi, Mercedes-Benz, Toyota had reduced prices on several of their luxury cars and SUVs by up to Rs 10 lakh passing on GST benefits to consumers.
"The proposal of further increasing the cess on the luxury car industry will dampen the spirits of not only the companies, dealers and customers but also workers and employees working in this industry," he added.
The taxes were already very high and the industry was expecting that the unfulfilled potential of this segment to increase after the implementation of GST and rationalisation of taxes, Ansari added.
BMW Group India President Vikram Pawah also said that long-term stability in tax reforms and regulations are of paramount importance to foster growth of any industry in the country.
The finance ministry today said the GST Council has approved a proposal to hike cess on large cars and SUVs to 25 per cent from 15 per cent now. A decision on when to raise the actual cess leviable on the same will be taken by the GST Council in due course.
Folger said the move once again reiterated the need for a long-term roadmap for the luxury car industry, "which has been at the receiving end of arbitrary policies".
He claimed that the government was causing more damage to the environment and slowing down overall growth pace of India's economic growth, which it is striving to achieve by making better technology more expensive.
Increase in cess would also reverse the positive momentum that the industry wanted to achieve with the introduction of the GST.
"With this hike in cess, we expect the volumes of the luxury industry to decelerate, thus offsetting any growth in the potential revenue generation, that could have come with the estimated volume growth," Folger added.
"The current proposal of increase in cess, clubbed with the increased road tax rates, will take the effective consumer price much above the pre-GST scenario level," Folger said.