/ -- Automobili Pininfarina invests in excess of 20m in Pininfarina SpA design services to support plans for a range of beautiful and innovative luxury electric cars Automobili Pininfarina reveals PF0's 'PURA' design philosophy, which will inspire the styling of its future range of high-performance EVs Automobili Pininfarina's management team strengthened further with appointment of Jari Kohonen as Chief Sales Officer to lead worldwide business development PF0 client and retailer previews begin in Europe New PF0 images and film available here Automobili Pininfarina today reveals new images of the PF0 hypercar prototype as it confirms an investment of more than 20 million in a new cooperation with Pininfarina SpA. The investment will underpin the design, development and production of the PF0 luxury electric hypercar and the future range of Automobili Pininfarina cars.
(Photo: https://mma.prnewswire.com/media/790292/PURA_Design_Philosophy.jpg )
(Photo: https://mma.prnewswire.com/media/790295/Paolo_Pininfarina___PF0_Prototype.jpg )
(Photo: https://mma.prnewswire.com/media/790293/PF0.jpg )
"For Automobili Pininfarina, it will form the cornerstone of our ambition to become the world's most admired luxury electric vehicle company. For Pininfarina SpA, it delivers Battista's dream of seeing a range of beautiful and highly desirable Pininfarina-branded cars on the roads."
Silvio Pietro Angori, CEO, Pininfarina SpA, said: "We are very pleased to add Automobili Pininfarina to the list of the many prestigious car makers for which Pininfarina SpA will be designing cars in the future. This agreement will also allow us to show our expertise in engineering and manufacturing of limited-series cars. Starting with the stunning PF0, we will develop a range of cars for Automobili Pininfarina that I believe will stand side-by-side with classic Pininfarina cars in their beauty, purity and innovative technologies."
Automobili Pininfarina 'PURA' design philosophy presented alongside new PF0 prototype
Luca Borgogno, Design Director, Automobili Pininfarina, said: "Our design brief to Pininfarina SpA is simple: to take their renowned design and engineering skill, which has produced many of the world's most elegant and desirable cars, and combine it with our desire to develop and deliver the world's most beautiful range of luxury cars. There is a purity in our ambition, the styling of our cars and our engineering focus on emissions-free sustainable performance. We have termed this 'PURA', and it will define everything we do in the coming years."
Carlo Bonzanigo, Design Vice President, Pininfarina Group, said: "Pininfarina-designed cars throughout history have always combined creativity and technical rationality in a unique way. This search for the right equilibrium between emotion and reason, together with our constant quest for beauty and elegance, and the will to eschew useless formalism and excessive adornments, has led to some of the most beautiful cars in automotive history. This is the Pininfarina way to conceive cars; and we aim to deliver these standards to all future Pininfarina cars starting from the beautiful PF0 hypercar."
PF0 hypercar presented privately for first time in Europe
Automobili Pininfarina appoints Jari Kohonen as Chief Sales Officer
"Jari will drive business development across the globe and he brings a wealth of experience across multiple sales regions with brands that are leading the way in connectivity, industry partnerships and unique customer offerings. I welcome him to the management team."
Jari Kohonen, Chief Sales Officer, Automobili Pininfarina, said: "Automobili Pininfarina is the perfect mix of past, present and future, and it is an amazing privilege to be part of the launch of a new brand with such a rich history. Initial demand is very strong for PF0, and our focus now is on presenting this spectacular hypercar to prospective clients in Europe. Our team will also ensure we have everything in place to leverage the success that the car will almost certainly deliver in order to build a lasting, sustainable, profitable and highly desirable electric car brand."
For more information and for the media kit, please visit:
Disclaimer: No Business Standard Journalist was involved in creation of this content