Chitral Scouts Commandant Col Nizamuddin Shah said that bodies of 14 people have been taken out from the rubble. Six women, six children and two men are among those killed.
Five houses were totally buried under the avalanche.
It is unclear how many people have been affected by the avalanche as yet.
Citing Chitral district nazim Maghfirat Shah, Dawn said that due to heavy snowfall in the area over the past two days several families had been shifted to safer locations.
Chitral is part of Khyber-Pakhtunkhwa province and is located in north part of the province on the border with Afghanistan.