"It will be rustic look for me in the film. I will have to gain muscles. I had lost weight for 'Meri Pyaari Bindu' as I had to get rid of the muscles," Ayushmann told PTI.
The romantic-comedy, based in UP, will see Ayushmann, 32, playing the role of a publisher.
"He (character in the film) is a strong guy. Sometimes you meet people who can be like that character. For 'Vicky Donor, there was a combination of my brother and my friend as I am not like what I played in 'Vicky Donor'. I am more subtle than what I was in "Vicky Donor", he said.
Also starring Kriti Sanon and Rajkummar Rao, "Bareilly Ki Barfi" is directed by Ashwiny Iyer Tiwari.
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"It's a quirky romance dramedy. It's a rustic film. It is for the first time I will be shooting in Lucknow and Bareily, so, I am excited about it," Ayushmann said.
Considering the film is set in UP, the actors will have a bit of UP accent.
When asked if the film is a love triangle, Ayushmann wasn't keen to comment.
The VJ-turned-actor has mostly sung songs in the films that he has acted in, like "Vicky Donor" and "Nautanki Saala", but for this upcoming film nothing of the sort has been discussed yet.
The film will start rolling in the first week of October.
Besides "Bareilly Ki Barfi", he will also be seen in YRF's "Meri Pyaari Bindu" opposite Parineeti Chopra.