Prior to joining Balaji Telefilms, Nair was associated with Star Network as Chief Operating Officer and CEO, and more recently was the CEO of NDTV Imagine.
"Sameer brings with him immense and diverse experience in the media and entertainment industry and an acknowledged record of content innovation, business leadership besides being an excellent resource unifier," Balaji Telefilms Managing Director Shobha Kapoor said in a statement.
"Over the last several years we have built an unparallelled franchise in creation of television content and have also developed a very strong brand equity within the film production segment," she added.