Numerous Russian-language media outlets already exist in Estonia, Latvia and Lithuania but most emanate from Russia and toe its line on politics and history - sensitive issues in a region that endured half a century of Soviet occupation.
This month, Latvia and Lithuania each suspended the television channel Russia RTR for "inciting ethnic hatred". Vilnius had already taken two other stations off the air.
The Ukraine conflict, the worst East-West standoff since the Cold War, is at the heart of the idea for a joint Russian channel, giving the talks a sense of urgency.
"The Russian-speaking audience needs a channel in a language it understands and which objectively reflects developments in the Baltic countries," he told AFP.
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Latvia's prime minister and top diplomat have both held talks on the matter in recent weeks, with Foreign Minister Edgars Rinkevics taking to Twitter to voice his support for what he called "an effective tool to counter Russian official propaganda".
But the idea is still at a theoretical stage, according to Audrius Siaurusevicius, head of Lithuanian national broadcaster LRT: "We've only had an initial discussion".
Lithuanian President Dalia Grybauskaite has described the actions of Moscow-backed channels as "open information warfare".
She even alleged last year that Moscow was preparing a mudslinging campaign shortly before the Vilnius summit where Ukraine's decision to step away from an EU deal plunged the country into chaos.
"Constant disinformation, provocations and hostile propaganda have become a threat to national security," she warned late last month.
In October 2013, Lithuanian regulators suspended the Russian-language First Baltic Channel after it aired a controversial documentary blaming Lithuania for a deadly Soviet-era crackdown while it was struggling to regain independence.