At a time when the spread of COVID-19 has made social distancing a buzzword, banks have increased their reliance on social media to engage with their customers -- may it be for disseminating information or for dispelling their boredom.
The government imposed a 21-day countrywide lockdown beginning March 25 to check the spread of coronavirus, and extended it twice, prompting business entities including banks to get innovative on social media.
Among the noteworthy initiatives by banks during the lockdown, HDFC Bank came out with a scheme to help its customers find their hidden artistic talent.
"Tired of staying home and having nothing to do? HDFC Bank Fingage presents The Art Project, to give you a #BreakFromBoredom! Unlock your creativity during the lockdown & stand a chance to win exciting prizes!," tweeted the bank, trying to engage its customers during the lockdown.
Punjab National Bank (PNB) has come up with a contest on the Mother's Day with a catchy slogan, "For her, you will always remain a child."
SBI gave a similar offer to its customers: "Get a health check from the comfort of your home with Apollo 24/7. Earn great discounts on key lab tests via YONO SBI app."