The model, 30, teamed up with Hoodies designers to create the beachwear line, which she announced on Instagram with a shot while five months pregnant, reported the New York Post.
Censors in Israel feel the TV spots go too far and will offend viewers.
In the ads, filmed when Rafaeli was three months pregnant, she frolics in a skimpy bikini, swaps bikini bottoms in a car and showers in a thong.
The officials at the Second Broadcasting Authority for Television and Radio ordered the advertiser to delete revealing scenes if they wanted the promo videos to air after 10pm.