The Trombay-based research centre is learnt to have written to the Broadcast Audience Research Council, asking it not to use the same acronym.
Officials of the Bhabha Atomic Research Centre have raised the matter related to the use of the acronym with Broadcast Audience Research Council and also the Information and Broadcasting ministry after they came to know about it through media reports, sources said.
He has mentioned that being a premier national research and development institution, it is important that the acronym 'BARC' should be for the exclusive use of the institution and its use as trademark by the TV ratings measurement body is "inappropriate".
He added that even on its website the Broadcast measurement body has used - 'BARC' as its trade name and also filed an application with the trademark registry for registration.
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An email was sent to Broadcast Audience Research Council CEO Partho Dasgupta but it did not elicit any response.
The Broadcast Audience Research Council is a body promoted by broadcasting and advertising industry associations and aims to provide reliable television audience measurements in India.
It had recently brought out its viewership ratings for the first time.