Barcelona have denied trying to boost the image of club president Josep Maria Bartomeu by hiring a company that criticised current and former players, including Lionel Messi, on social media.
According to Spanish radio station Cadena Ser Cataluna, the PR company I3 Ventures was contracted by Barca and oversaw "dozens" of accounts attacking the likes of Messi, Gerard Pique, Xavi Hernandez, Pep Guardiola and Carles Puyol on Facebook and Twitter.
Among the messages the report cites is one expressing anger towards Messi for his delay in signing a new contract and another questioning Pique's involvement in the Davis Cup.
But Barcelona released a statement on Monday that said the club "strongly denies any relationship and, furthermore, the contracting of services linked to social network accounts that have spread negative messages or disdain in relation to any person, entity or organisation that has or has had a relationship with the Club."
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