Based on success of the first B and K restaurant in Chennai a year ago, which has been recognised by the Rocheston Institute New York, the company decided to provide Non-Parsi population of Coimbatore the taste Parsi culture and traditional food, V M Hospitality CEO, Uday Balaji told reporters here.
On choosing the city, Uday said that Coimbatore is a market that has an increasing number of avid food enthusiasts, but has a limited number of speciality cuisine restaurants and the gap will be filled by this restaurant from January 14, he said.
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