Titled "Meat on Wheelz", the scheme launched by the West Bengal Livestock Development Corporation under the brand name Haringhata Meat on Monday, was aimed at encouraging farmers' entry into poultry and animal husbandry, Animal Resources Development Department Minister Swapan Debnath told PTI today.
"This is an idea of the chief minister.. It has been taken to encourage poultry and animal husbandry and create more employment opportunities in the state," Debnath said.
The department will use four vans for "Meat on Wheelz" to serve meat to Kolkatans, the minister said.
"Currently, one vehicle is operating from Dhakuria to Garia in south Kolkata and other three vans will be launched soon," the minister said.
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Talking about the sale in the last couple of days, Debnath said that the response was good and that would help the department to spread to the districts.
It was also learnt that Haringhata also got into a tie-up with food courts in the city and food courts in Siliguri as also with different five star hotels and retail chains.
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