According to a joint statement, Fuller's XIX Entertainment and Bhupathi's Globosport have announced the new venture to capitalise on the two partners strengths in media, entertainment and tennis,
XIX Globosport's first client will be Murray and the venture is expected to contract with respected tennis agent and former ATP professional Ugo Colombini to provide on the ground support and specialist resourcing for the player as he challenges for major honours during the 2013 ATP calendar.
"I believe a mix of Simon's experience and Mahesh's understanding of the sport will create the perfect team for my off court interests and will allow me to continue to dedicate myself and focus on my goals on the court," Murray said.
Fuller said, "Our business is built on strategic partnerships with key individuals in different parts of the world and I'm delighted to be working with Mahesh as we look to expand into the Indian sub continent and other developing markets".
As per the new partnership, Fuller's XIX Entertainment, will provide Murray with the global resource, media expertise and strategic skills while Bhupathi's Globosport will give the British star the credibility, drive and specialist tennis skills.