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BIBA outlets to sell 'India Handloom Brand' products

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Press Trust of India New Delhi
Last Updated : Nov 07 2016 | 8:22 PM IST
Ethnic apparel brand BIBA today launched 'India Handloom Brand' garments at its flagship store here under tie-up with the Ministry of Textiles.
As per the collaboration, 'India Handloom Brand' fabrics will be made available at key BIBA outlets across India. BIBA will also create apparels using the India Handloom Brand fabrics promoted by the Ministry of Textiles.
Speaking at the launch function, Union Textiles Minister Smriti Irani said the ministry is focusing on promoting and reviving Indian handlooms and Indian weaves.
The minister pointed out that India has a rich textile heritage and that an initiative such as this, wherein brands collaborate with the government's initiative, will help make the programme bigger and more successful.
To start with, the clothing line will comprise India Handloom Brand Pochampally Ikkat fabrics from Telangana and will be available at key BIBA outlets.
The new Spring Summer Collection will have pieces with an additional tag of 'India Handloom Brand' to certify that the product is made using the quality fabric.
"This initiative will help popularise Indian handloom products, which will in turn help weavers and local artisans showcase their works on a wider platform," the textiles ministry said.
The India Handloom Brand was launched by Prime Minister Narendra Modi in August last year to promote the branding of high-quality handloom products, with zero defect and zero effect on the environment.

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First Published: Nov 07 2016 | 8:22 PM IST

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