The company has launched the beers in Delhi-NCR, Mumbai, Bengaluru and Pune through promotion across 250 restaurants and bars, Bira 91 said in a statement.
"This is a sort of a homecoming for the IPA. The IPA was perhaps the only beer style made for India, by British brewers in 1800s and pretty much died down from the world after lagers took over," Ankur Jain, founder and CEO of B9 Beverages (the maker of Bira 91) said.
The beers will be launched in United States later this quarter making it the first IPA from India to hit global markets, the company said.
**************** Ambuja Cements secures limestone mine in Rajasthan *
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Ambuja Cements, part of the global conglomerate LafargeHolcim, today announced securing a limestone mine in Nagaur district of Rajasthan.
The company had participated in the e-auction tendering process of Harima Pithasar Limestone block in Nagaur, Rajasthan, Ambuja Cements informed BSE.
"The company has secured an estimated limestone resource of 200 million tonnes at a final bid price of 41.6 per cent of mineral value," it said.
Junagadh, Gujarat-based Ambuja Cement has a cement capacity of 29.65 million tonnes per annum.
It has five integrated cement manufacturing plants and eight cement grinding units across the country.
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