Designed to counter opposition Congress' accusations of the government being "anti-poor", BJP's public outreach strategy will see its leaders highlight the government's achievements, starting with the three recently-launched social welfare schemes.
Addressing party spokespersons from across the country, BJP President Amit Shah said the NDA regime was "a government visible on the ground". He also said that there has been no charges of corruption against the government, unlike in the past regime when a scam would crop up every now and then.
The spokespersons were told about the various initiatives taken by government for public welfare during the first year, and "the good work done by the government for the poor and deprived sections of society during the first year to take the nation forward", BJP national secretary Shrikant Sharma said.
Leaders also criticised Congress for its "anti-growth" and "anti-development" stand and said that Congress has tried to create a negative atmosphere and stall fast development in the country as it was opposing its own bills in Parliament.
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The leaders also talked about Modi's acceptability both in the country and abroad. Speedy progress in defence sector along with bringing in transparency was also highlighted.
Shah also said its 10.5 crore members had started fanning out across the country and would reach out to the public to take the various initiatives and programmes of the government to every individual at the grassroots.