At a national executive meet of BJP's Mahila Morcha here, Leader of the Opposition in Lok Sabha Sushma Swaraj exhorted the women cadre to adopt a pragmatic approach while canvassing among women.
"There is no point in talking about agriculture growth, GDP figures and so on. There is no need to tell the women about it. You talk to them about their pain... When you reach out to a woman from a slum, or a woman from an affluent section, talk to them about their specific concerns," Swaraj said.
Speaking on the occasion, former BJP President Nitin Gadkari emphasised that Congress-led government has failed to ensure the safety of women across the country. "You should choose a party which can promise to gouge out the eyes of those who look at women with the wrong intentions," he said.
Swaraj advised the cadre to be well-versed with the party's viewpoints and counter the opponent accordingly. She also gave suggestions for the Assembly polls due in five states.
BJP strategy is to highlight issues affecting the women directly and price rise will be underscored prominently by the party. "Earlier rations were costly, now even milk, vegetables, power, water, education fees and medicines have become dearer... Even gas cylinders are being rationed now," she said.
Swaraj also asked the BJP women workers to be ready for early polls. "Mission 2014 may even become Mission 2013 looking at the state of this government," she said.