Kicking off the campaign, BJP president Rajnath Singh appealed to the party workers to connect with the common man, and cautioned that "failing to connect with them might hamper the chances of the party's success".
Singh said that for some reasons "we have not got the desired results in the just-concluded Assembly elections in Delhi", and exhorted workers to work hard to ensure the party's victory in all seven Lok Sabha seats in the capital.
"The elections will come in the month of May, but before that can't our workers go twice or thrice to every household and connect to the people?" he asked.
"I have been travelling the length and breath of this country, and the target of 272 plus seats which has been given to our workers.. No one can stop us from achieving that in the coming Lok Sabha elections," he said.
Also Read
"This time the elections are not happening to form the government but to build the country," he said.
Terming the campaign a significant one, Singh said just like there was importance of a worker's sweat to win an election, there was also the need for funds for undertaking other activities, and party activists across the country would carry on the campaign in the run up to the Lok Sabha polls.