Ramesh Arora, a BJP MLC, who launched the campaign about a fortnight ago, said that 'momos' (dumplings) were "more dangerous than alcohol and psychotropic drugs".
In the presence of some religious leaders and over 100 people, the activists carried an effigy written with slogans such as 'momos-silent killer' and 'momos-slow death' marched through the heart of the city to make people aware about its dangerous health implications.
There is no denying that momo has become the new go-to street food across northern and eastern India. In Jammu, there has been a high growth of momo-selling outlets as most of the young population are tucking into a plate of steamy, hot momos with succulent meat filling along with that spicy red-chilli sauce and mayonnaise dips.
He has taken it upon himself to rid the streets of the "Chinese staple" because of its apparent negative impact on Indian food culture, while posing dangerous health implications for people.
"I will continue to campaign for it till the government of India and the state government take a call to ban its sale. It is killing our young generations," he said.