"(It is) Time for all parties to re-invent themselves...Time has also come for the BJP to re-invent itself," senior journalist M V Kamath says in the article.
"To be taken seriously, a party must have a clear vision, a specific ideology by which one stands or falls. And just as importantly it must be seen as a united organisation that speaks in one voice.
"Can anyone say that of today's BJP? What has been painfully evident is a clash of personalities and a conflict of interests that have caused distress among BJP supporters," Kamath said.
He noted that this situation has to be quickly addressed.
Finding fault with BJP's initial move asking A P J Abdul Kalam to contest Presidenital elections this time, Kamath said, "To ask him to stand for election again, especially when chances were he would be effectively defeated was a thoughtless way of undoing his well-earned reputation. The BJP should have understood it. Happily Kalam saved himself from this folly".