Rai (50), a three-time MLA before he was elected to the Lok Sabha in 2014 from Ujiarpur in Bihar, has risen through the ranks, having been in ABVP, the students wing of RSS, and then the BJYM, BJP's youth wing, before being elected as an MLA for the first time in 2000.
The party top brass believes that Tiwari, a popular figure, especially among the numerically important constituency of migrants from Bihar and eastern UP, will infuse fresh energy and dynamism into the Delhi unit, which is at a low ebb having suffered successive defeats in the last two assembly polls.
A well-known Bhojpuri singer and actor, Tiwari had won from Delhi North-East constituency, which has a large migrant population.
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Rai is an organisation man, who enjoys the trust of BJP's state leadership.
Despite being a Yadav, a loyal support base of RJD chief Lalu Prasad, and thrice having got elected as MLA from Hajipur, which has significant presence of people from the community, Rai stuck with BJP.
In a state dominated by Mandal politics, his appointment highlights BJP's attempt to reach beyond its traditional support base of upper castes and some sections of OBCs.