"The media cell was inaugurated by Union Minister Jitendra Singh and Leader of Legislative party Ashok Khajuria. It is fully equipped with high-end technology to cater to the election campaign of the party candidates who are in the fray and is being managed by the professionals," a statement said.
"It is a path breaking step. BJP has been using innovations in the political arena and keeping pace with the changing era in terms of latest technology," Singh said while speaking on the occasion.
While speaking on the agenda of the BJP for the assembly election, he said, "The main focus of BJP is the total development of the entire state comprising of Jammu, Kashmir and Ladakh."
"BJP believes in the inclusive growth and comprehensive development of all segments of the society. Our candidates will seek the mandate on the developmental issues and for a corruption free, nepotism free society so that the common man has a say in shaping the future of the state," he added.