Prime Minister Narendra Modi's visit to Gaudiya Math in Kolkata on February 21, when he will also attend some government events, is seen as an exercise in this direction as the party believes that it can tap huge followings of various religious bodies by projecting its Hindutva credentials and targeting the TMC government for its alleged 'pro-Muslims' bias.
A party leader involved with the West Bengal assembly polls claimed that bodies like Gaudiya Math, Ramakrishna Mission, Iskcon have close to 1.5 crore followers in the state and its campaign would aim at wooing them.
He underlined Banerjee's sops for Imams and Muslim bodies and her government's "inaction" in the Malda violence to justify BJP's Hindutva pitch.
In a similar vein, the party is aggressively wooing numerous Hindu bodies, many of which are community-based, to strengthen its vote share in Kerala where it has long been a minor player.
Modi had recently attended a function of Sree Narayana Dharma Paripalana Yogam, a prominent body of influential Ezhava community, in Kerala and party chief Amit Shah reportedly asked the state leaders at a recent meeting to reach out to various Hindu bodies. It is likely to enter into an electoral alliance with SNDP.