Leading air conditioner maker Blue Star is expecting around 15 per cent growth in sales of residential air conditioner (AC) segment this year, a top company official said.
The company is witnessing healthy sales in the southern market this season, and expects a similar demand from northern and other regions because of harsh summer and pent up demand.
Besides, Blue Star is also spending around Rs 55 crore on advertising and brand communications this fiscal year to scale-up the demand.
"We continue to make significant investment in product development, after sales service, as well as brand building and are confident of enhancing our market share," Blue Star Managing Director B Thiagarajan told PTI.
He further added: "We are expecting a market growth of 10 per cent in the room air conditioners this season for the industry and we would have around 15 per cent growth."
Disclaimer: No Business Standard Journalist was involved in creation of this content