Blue Star expects its sales in the home water purifier segment to rise over Rs 400 crore in the next three years, as it targets around 10 per cent market share in the space, said a top company official.
The firm is also strengthening its retail presence across the country and aims to make its products available at nearly 3,500 sales points by the end of this fiscal, up from the present 2,000.
"We are aiming to corner around 10 per cent market share of the market by FY 2020-21," Blue Star President Sales and Marketing, Product Business, C P Mukundan Menon told PTI.
He further added, "This fiscal, we are targeting around Rs 85 crore to Rs 100 crore sales, and from next fiscal onwards, we would target to double our sales every year."
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