Existing investor Nexus Venture Partners also participated in the infusion, the company said.
"Storm Ventures has previously backed many of the leading companies in marketing technology and SaaS (software as a service), and we are thrilled with confidence they have placed in us as we enter our next phase of growth," said Vijay Chittoor, co-founder and Chief Executive of the San Francisco-based startup.
Blueshift allows marketers to tailor their messages according to the preferences of their customers, who are inundated with marketing mails, based on shoppers' interests, purchase patterns and browsing behaviour, the company said.